Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’
LONDON, UK, 18 October 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported.
Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) August 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Location
Total Unique Visitors (000)
Average Hours per Visitor
Average Pages per Visitor
World-Wide
1,411,178
23.6
2,211
Europe
372,066
25.4
2,659
Germany
50,410
24.5
2,710
Russian Federation
49,991
21.7
2,332
France
42,441
24.7
2,484
United Kingdom
37,254
34.7
3,205
Italy
23,613
15.8
1,647
Turkey
23,100
32.7
3,706
Spain
20,930
23.9
2,029
Poland
18,193
24.1
2,794
Netherlands
11,977
32.8
3,181
Sweden
6,196
24.0
2,406
Belgium
6,006
19.9
2,116
Switzerland
4,712
18.3
1,882
Austria
4,710
13.8
1,513
Portugal
4,216
20.4
2,021
Denmark
3,665
21.2
2,172
Finland
3,368
2,312
Norway
3,249
26.1
2,327
Ireland
2,337
21.0
2,035
Facebook Most Engaging Site in TurkeyIn Turkey, 23 million consumers spent a total of 45.3 billion minutes on the internet during August 2011. Facebook was the most engaging site with 13.1 billion minutes spent on the site, accounting for 28.8 percent of all time spent online during the month. International sites Facebook, Microsoft Sites (4 billion minutes) and Google Sites (3.9 billion minutes) took the top 3 spots with the remainder made up of local Turkish sites.
Top 10 Sites in Turkey by Total Minutes (MM) August 2011 Total Turkey Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Total Minutes (MM)
Total Internet : Total Audience
45,282
Facebook.com
13,056
Microsoft Sites
4,014
Google Sites
3,872
Mynet A.S.
1,360
Aksoy Group
991
DK Gazetecilik
973
Hurriyet Internet Group
519
Dogan Gazetecilik
263
Dogan Online
240
Turkuvaz Yayin
237
Comscore to Speak at Webrazzi Comscore Managing Director Mike Read will be speaking at Webrazzi in Istanbul, Turkey on Wednesday, 19 October, 2011. Mr. Read will be providing insights into the future of online measurement in Turkey as well as an overview of the internet, globally.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com