Comscore TV Local solutions provide television measurement that accurately represents local audiences’ unique viewing behaviors.
Powered by Comscore Advanced Audiences™, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.
詳細
Scale & Stability of Data
Access massive second-by-second viewership data collected passively, 24/7/365 through return path device data, from 99% of all residential ZIP codes in the U.S.
Comscore Advanced Audiences™
Pinpoint the valuable audiences you want to reach using Comscore’s industry-leading insights on audience TV consumption habits, buying patterns, auto ownership and more.
Accurate, Complete Local Market Coverage
Leverage the industry’s only measurement source that has a singular methodology across all 210 Comscore local markets irrespective of their size.
Key Benefits
- Prove the value of your audience to buyers and sell more advertising by identifying high-value audience targets.
- Help advertisers effectively and efficiently meet their goals with reliable and stable local television ratings measurement.
- Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
- Optimize your TV ad plans and budget by reaching more of your relevant customers and high-value prospects versus competitors.
- Confidently reach your key consumers with a consistent and detailed local TV consumption data from all 210 markets with data collected from the ZIP code-level up.
- Maximize campaign performance at all levels to build the right media strategies to meet your client’s needs, and minimize your time spent managing makegoods.