Expansive TV & Digital Footprint
Comscore’s expansive digital footprint spanning millions of desktop screens, mobile phones and tablets, and OTT devices provides unparalleled scale.
Trusted Box Office Currency
Leverage Comscore’s box office currency – which is used as the trusted source for rankings and reporting within the film industry – for more reliable measurement.
Anonymous Location Data
Passively-collected location data across over 200 million mobile devices – obtained via PlaceIQ – helps clients more reliably attribute visitation.
Key Benefits
- Prove the value of your audience to media buyers by comparing performance metrics against the campaign.
- Inform resource allocation and monetization strategies, and measure success with more reliable and stable digital measurement.
- Make smarter programming, publishing and promotional decisions by more reliably knowing which creatives and placements are most effective at driving visitation.
- Capture the value of advertising efforts, including by creative, placement and media partner, on driving audiences to the movies.
- Optimize advertising resources and measure ROI with innovative outcome-based metrics and reports.
- Make smarter advertising and promotional decisions by more reliably knowing which placements and partners are most effective at driving visitation.
Meet the Experts
Walid Jaklis
Senior Vice President, Data AnalysisAs General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.
Shaye Eller
Director, Analytical SolutionsAs Director of Analytical Solutions, Shaye supports clients with advanced analyses and insights. With over a decade of experience at Comscore (including her time at Rentrak), Shaye has helped countless clients optimize cross-platform tune-in campaigns.