- 2016年11月15日

How do you evaluate quality delivery? Advertising Week 2016

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on how to evaluate data.

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      Aaron Fetters SVP, Comscore
      Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
      Lyle Schwartz Managing Partner, GroupM
      Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
      Julie Fleischer Managing Director, Retail, OMD
      Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company

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