Comscore Introduces MobiLens Plus to Provide Combined Smartphone and Tablet Insights
New Product Now Offers Unduplicated Insights Across Devices
RESTON, VA, June 1, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens® Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their devices.
For the first time, MobiLens Plus combines self-reported survey data with quantitative observed mobile behaviors across both smartphones and tablets. Media and technology companies use this tool to anticipate changing consumer preferences for mobile products and analyze media consumption patterns, helping them make better decisions about designing new services, devices and apps. MobiLens Plus also provides publishers and agencies with behavioral information such as device purchase intents, brand loyalty and attitudes towards different mobile advertisement types.
“Mobile usage has skyrocketed in the past several years, with smartphones and tablets combined now accounting for 60 percent of the time that consumers spend online,” said Naresh Rekhi, Vice President of Product Management at Comscore. “Given this incredible rise in mobile usage, it is more important than ever that brands understand how their current and prospective customers are interacting with their devices. Having deeper insights regarding consumer interests, device preferences and more will help our clients create informed marketing strategies so they can competitively position their products and accurately target audiences with the right messages at the right time and on the right devices.”
Combined Smartphone and Tablet Data Provides Unique Insights for Brands
MobiLens Plus offers unique insights regarding consumers’ smartphone and tablet usage, such as:
- Unduplicated audience behavior metrics across devices
- Access to a wide spectrum of user behaviors that influence consumer preferences for mobile products
- New insights into device-purchasing intentions, as well as mobile advertising preferences
As of June 1, MobiLens Plus will replace the existing MobiLens and TabLens products. If you are interested in learning more about MobiLens Plus, please contact your Comscore account representative or: contact us online.
Comscore MobiLens Plus
MobiLens Plusis a market research tool that provides insights into consumers’ smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens Plus connects data about consumers’ mobile content consumption with their purchase-intents, interests and device satisfaction.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit http://www.comscore.com/About-Comscore/Media-Kit/Company-Information to learn more.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits from MobiLens Plus and the broader MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.