2023年8月29日
Comscore
2023 State of Streaming
James Muldrow
Vice President, Product ManagementComscore
Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
This analysis shows how audience behavior continues to be shaped and molded by how content is consumed and how the streaming landscape is evolving. Download the complementary recording to uncover crucial insights across devices, households, and audiences.
Key topics covered:
- The growth in households using ad-supported streaming services than households using non-ad supported streaming, increasing opportunities for advertisers to reach a streaming audience.
- How investment in targeted content is encouraging significant growth in FAST platform audiences with some seeing double digit growth in year over year engagement.
- Analysis on the inflection point in digital/CTV and Linear viewing as digital/CTV viewing hours eclipse linear viewing hours.
For more information or to arrange a tailored presentation, please contact us here.