- 2020年6月23日
Comscore
State of OTT
James Muldrow
Vice President, Product ManagementComscore
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.
Our fourth annual “State of OTT” webinar examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space.
Key topics covered in this webinar include:
- Changes in OTT viewing behavior from recent trends and the impact from COVID-19
- Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
- How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile