- 2018年3月16日
Comscore
2018 State of the U.S. Online Retail Economy
Ryan Williams
Vice President, Client InsightsComscore
2017 was a banner year for digital commerce with continued acceleration in mobile commerce driving strong year-over-year growth in this sector.
In this presentation, Comscore Head of Retail Client Insights Ryan Williams will examine the recent trends in online retail through 2017 with an eye toward what we might expect to see in 2018.
Key insights from the webinar include:
- Review of Key Macroeconomic Trends
- Consumer Perceptions of the Economy
- Overview of Buyer Metrics and Product Categories
- Recapping the 2017 Holiday Season
- The Latest Trends in Mobile Shopping & M-Commerce