- 2013年11月13日

State of the U.S. Online Retail Economy in Q3 2013

E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, Comscore Chairman & Co-Founder Gian Fulgoni and Comscore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market.

Topics in the webinar include:

  • Review of Key Macroeconomic Trends
  • Consumer Perceptions of the Economy
  • Buyer Metrics & Product Category Overview
  • Recapping Holiday 2012
  • 2013 Holiday Outlook: The 4 S’s (Social Commerce, Smartphones, Sit-Back Shopping, Showrooming)
  • 2013 Holiday Forecast