Paul Dergarabedian
Senior Media AnalystComscore
Mike Polydoros
President & Co-FounderPaperAirplane Media
A Swift-centric special episode finds Paul & Mike pondering this weekend’s results with a clear front runner for the top spot on the chart.
TAYLOR SWIFT / THE ERAS TOUR is already taking the box office by storm with massive pre-sales and the potential for a blockbuster style $100M plus domestic debut. With no clear comps for the Swift film, the entire industry is playing the speculation game, but no question the real winner here are the movie theaters whose relevance and revenue generating power are on full display this weekend.
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