Measurement and Using Advanced Audiences

Senior Director, Account Management, Agencies

We have reached the penultimate episode in our series on CTV Advertising, Comscore Talks CTV. In this 10 minute episode, we will cover two more burning issues from our top ten: Planning CTV using Advanced Audiences Data and The Impact of Changes in Measurement Methodologies.

This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our prospects and clients navigate the subject.

More from this Podcast series

#6 CTV in the Changing Media Landscape
#5 Measurement and Using Advanced Audiences
#4 CTV Media Planning
#3 Cord-cutting and Non-Ad Supported Platforms
#2 CTV in the Marketing Mix
#1 Defining Connected TV
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