Comscore and Microsoft Partner to Provide Big Data Mining and Visualization Solution
Kelly Barrett
SVP, Product ManagementComscore
Comscore and Microsoft Power BI, a business analytics service, will be releasing a solution this summer that allows business users to access and understand their data in a matter of minutes. The solution will allow users to connect their Comscore Digital Analytix® data with pre-built Power BI dashboards and reports that are updated continuously and automatically. It’s no secret that the ability to mine data sources and discover powerful insights is a critical process that allows companies to make better, more informed business decisions, and we’re excited to work with Microsoft to introduce a solution that allows our Digital Analytix users to do exactly that.
Comscore and Microsoft have worked together for several years, and Microsoft currently uses Comscore Digital Analytix to perform rich and complex analyses on Microsoft’s first party web data. Marketing teams around the world at Microsoft analyze data to understand how users go through different funnels and engage with Microsoft’s products and services. This new connection between Comscore Digital Analytix and Microsoft Power BI will enable Microsoft marketing teams to combine disparate data sources, maximizing their existing investments.
The solution will also be available to all Microsoft Power BI and Comscore Digital Analytix clients this summer, which will disseminate Comscore Digital Analytix insights to thousands of users through the Power BI platform.
To learn more about the solution – and to receive an update when it becomes available: contact us