Patriots Exceed Seahawks in Social Engagement Leading Up to Super Bowl XLIX

We analyzed the Twitter accounts of the teams that will play the Super Bowl this weekend. At the end of the game, Latin America recorded a higher rate of mentions on the Patriots account (@Patriots) compared to the Seahawks (@Seahawks). Even though Seattle had an impressive come-from-behind win against Green Bay, the Seahawks had fewer mentions than the Patriots, and this might have something to do with the fuss generated by the controversy of using deflated footballs and Tom Brady playing his 6th Super Bowl.

The chart shows the activity during the GAMEDAY:

Twitter Mentions in Latin America

During the game day, tweets were generated in most Latin American countries, and the accounts with the highest movement throughout the day were: @NFL with 5,722 mentions, followed by @Patriots with 2,685 and @Seahawks with 2,556.

Twitter Mentions in Latin America

Mentions by country in Latin America

The chart shows that in Latin America, Mexico was the country that generated the highest interaction of tweets regarding the Super Bowl contenders during the game day, followed by Venezuela and Colombia.

Some of the tweets with highest engagement rate

Official Twitter accounts for the Patriots and Seahawks emotionally announced their participation in the Super Bowl, and their fans didn´t hesitate to interact with them. These were some of the posts that generated the highest activity around the world.

Regarding the Patriots, Tom Brady received most of the attention because, as we already mentioned, he is about to become the first player in the NFL history to play his 6th Super Bowl.

The amazing victory of the Seahawks against the Packers was one of the most shared posts on Twitter, given that their heroic comeback that won them the game occurred in the final three minutes of regulation.

We can’t talk about the Super Bowl without mentioning the halftime show

As we all know, the ones in charge of livening up halftime could not pass unseen, as they also generated a great amount of activity on Twitter throughout the month. As we can see on the chart, on January 10th the amount of mentions of the official accounts of both artists increased in Latin America. This happened because on that exact day Katy Perry revealed that she was going to share the halftime show with Lenny Kravitz.

It is important to highlight that this information was only known due to the mentions related to the Super Bowl and the NFL.

Twitter Mentions in Latin America

These were the tweets that generated more action among their world followers when they mentioned they were going to perform together at the Super Bowl XLIX.

What about the brands?

In Latin America, @Pepsi is one of the Twitter accounts with mentions about NFL games, but on January 10th it had the highest activity because @NFL posted that Katy Perry will share the stage with Lenny Kravitz in the “@Pepsi @SuperBowl #Halftime Show”.

These are the number of mentions @Pepsi generated on January 10th:

To know more about Radian6, and how to make the most of the tool to carry on an analysis of your social media accounts, please contact us via e-mail: sepamas@comscore.com