Paris Fashion Week 2022: All the buzz from the French runway to global social feeds
Posts mentioning Paris Fashion Week 2022 generated over 39 million actions and 152 million video views across Facebook, Instagram, Twitter, and TikTok from September 26th – October 3rd. The conversation featured posts from magazines, media companies, influencers, designers, models, and more.
The biggest day for social engagement was September 30th, which was notably when the Coperni show featured Bella Hadid with a spray-painted dress, creating several viral video moments.
Some of the top pages posting about Paris Fashion Week 2022 included:
- Top brand/publisher on TikTok: i-D Magazine, 71.5m views
- Top brand/publisher on Instagram: Vogue, 3.0 m actions
- Top brand/publisher on Twitter: Dior, 94.7k actions
- Top brand/publisher on Facebook: Inquirer.net, 119k actions
- Top influencer on Instagram: Doja Cat, 1.3m actions
- Top influencer on TikTok: Bretman Rock, 2.4m views
As with most events on social media, influencers drove a large portion of the conversation, racking up over 12.8 million actions and 9.2 million video views. Most of that engagement (about 95%) happened on Instagram and TikTok.
Source: Comscore Social Powered by Shareablee, Facebook, Instagram, Twitter, TikTok, September 26-October 3, 2022
Top Global Influencers by Engagement on Paris Fashion Week 2022 posts: Instagram
| Name | Actions |
1 | Doja Cat | 1.3m |
2 | Negin Mirsalehi | 845k |
3 | Aespa | 835k |
4 | Mai Omar | 826k |
5 | Salma Hayek | 724k |
6 | Chiara Ferragni | 702k |
7 | Victoria Beckham | 531k |
8 | Ariel Tatum | 368k |
9 | Valeria Lipovetsky | 364k |
10 | Bretman Rock | 306k |
Source: Comscore Social Powered by Shareablee, Influencers – All, Instagram, September 26-October 3, 2022
Top Global Influencers by Engagement on Paris Fashion Week 2022 posts: TikTok
| Name | Video Views |
1 | Bretman Rock | 2.4m |
2 | Fabiola Baglieri | 1.7m |
3 | Chriselle Lim | 1.1m |
4 | Monica Calcagni | 906k |
5 | Negin Mirsalehi | 574k |
6 | Bree Runway | 306k |
7 | Lisa Rinna | 299k |
8 | Janet Jackson | 277k |
9 | Coco Rocha | 222k |
10 | Larissa Manoela | 63k |
Source: Comscore Social Powered by Shareablee, Influencers – All, TikTok, September 26-October 3, 2022
Even without specifically mentioning the event, there were spikes in engagement on social media for luxury apparel brands as well as fashion publications during Paris Fashion Week. These pages do especially well on Instagram, where they can feature the visual fashion medium.
Top Global Luxury Apparel Brands by engagement during Paris Fashion Week 2022 across Facebook, Instagram, & Twitter
| Name | Actions |
1 | Victoria Beckham | 3.2m |
2 | Dior | 2.2m |
3 | Gucci | 1.6m |
4 | Balenciaga | 1.2m |
5 | Louis Vuitton | 970k |
6 | Versace | 891k |
7 | Burberry | 733k |
8 | Balmain | 528k |
9 | CHANEL | 507k |
10 | Valentino | 501k |
Source: Comscore Social Powered by Shareablee, US**** Retail - Apparel & Accessories - Apparel – Luxury, FR**** Retail - Apparel & Accessories - Apparel – Luxury, UK**** Retail - Apparel & Accessories - Apparel – Luxury, IT**** Retail - Apparel & Accessories - Apparel – Luxury, Facebook, Instagram, Twitter, September 19-October 3, 2022
Name | Actions | |
|---|---|---|
1 | Vogue | 9.8m |
2 | Vogue Paris | 2.8m |
3 | Vogue Italia | 895k |
4 | Vogue Runway | 895k |
5 | British Vogue | 779k |
6 | i-D Magazine | 657k |
7 | Vanity Fair Italia | 553k |
8 | Paper Magazine | 473k |
9 | Vogue España | 464k |
10 | Women’s Wear Daily | 408k |
Source: Comscore Social Powered by Shareablee, US*** Publishing - Publications & Websites - Fashion/Style, FR*** Publishing - Publications & Websites - Fashion/Style, UK*** Publishing - Publications & Websites - Fashion/Style, IT*** Publishing - Publications & Websites - Fashion/Style, ES*** Publishing - Publications & Websites - Fashion/Style, Facebook, Instagram, Twitter, September 19-October 3, 2022
If you’d like to learn more about Paris Fashion Week 2022 or how your brand fared on social media, get in touch with our experts here.
*All data as of October 4th, 2022