NFL & College Football Dominate in Detroit, MI
Local TV Snapshot: Sept. 11-17, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 72.8 Million
TV Households: 1,583,638
National Rank: #12
Overview:
It was all about football this week in the Detroit, MI market. Despite resulting in a loss, Sundays game between the Detroit Lions versus the Seattle Seahawks generated some strong viewership on the broadcast side. The game itself on WJBK (FOX) drove an impressive 32.3 live household rating, with nearly 1 in 3 households in the market tuning in. This strong viewership of the game coverage yielded strong results for the FOX affiliate as a whole this week, earning WJBK (FOX) the number one spot in the broadcast network ranking as well with an average live household rating of 3.8.
On the cable side, college football coverage drove strong ratings as well. Saturday’s game on the BTN (Big Ten Network) earned the title of number one series of the week, driving an average household rating of 10.8. However, in this week’s cable network ranking it was FNC (FOX News Channel) that earned the top spot with an average live household rating of 1.0.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | NFL on FOX Single | WJBK (FOX) | U | 32.3 | 511.8K |
2 | NFL on FOX Bonus | WJBK (FOX) | U | 26.8 | 425.0K |
3 | FOX NFL Sunday Pregame | WJBK (FOX) | U | 24.8 | 393.5K |
4 | NFL on FOX Post Gun | WJBK (FOX) | U | 21.5 | 341.2K |
5 | FOX NFL Prekick | WJBK (FOX) | U | 20.9 | 330.6K |
Note: Local broadcast series only; All syndicated programs & national news omitted
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
Top Five Cable Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | College Football | BTN (Big Ten Network) | S | 10.8 | 170.3K |
2 | B1G Live: Football Postgame | BTN | S | 7.6 | 119.6K |
3 | Monday Night Football | ESPN | M | 5.1 | 80.4K |
4 | College Football | ESPN | S | 4.4 | 70.1K |
5 | Monday Night Kickoff | ESPN | M | 3.9 | 61.4K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
Top Five Broadcast Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | WJBK (FOX) | 3.8 | 60.1K |
2 | WDIV (NBC) | 3.4 | 54.6K |
3 | WXYZ (ABC) | 2.8 | 44.2K |
4 | WWJ (CBS) | 1.2 | 19.6K |
5 | WPXD (ION) | 0.7 | 10.6K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
Top Five Cable Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.0 | 15.3K |
2 | ESPN | 0.8 | 11.9K |
3 | MSNBC | 0.6 | 9.9K |
4 | CNN | 0.5 | 7.8K |
5 | HGTV (HGTV: Home & Garden Television) | 0.5 | 7.3K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
Network Persona Spotlight: WJBK (FOX)
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Demographics: |
Interests & Habits: |
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Age: 55+ |
Sports Betting |
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Residence: Rents Home |
NFL & College Football Fan |
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Household: High School Graduate |
Recreational Kayaking & Canoeing |
Source: Comscore TV, Preliminary Data, Sept. 11-17, 2023, US.
Top Five Local Broadcast Networks: Social Media (By Total Actions)
Rank | Network: | Total Actions (FB, X, IG) | # of Posts |
1 | WDIV Local 4 / ClickOnDetroit | 248.1K | 572 |
2 | WXYZ-TV Channel 7 | 111.5K | 677 |
3 | FOX 2 Detroit | 47.5K | 629 |
4 | CBS Detroit | 7.9K | 461 |
5 | WWJ Newsradio 950 | 6.0K | 485 |
Source: Comscore Social, PowerRankings, Sept. 11-17, 2023, US.
*Disclaimer: Data Pulled 9/26/2023; All preliminary data should be used for directional purposes only