Madness in March for Las Vegas, NV
Local TV Snapshot: March 20-26, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 23.4 Million Hours
TV Households: 625.6K
National Rank: #42
Overview:
Las Vegas was feeling the college basketball fever this week, seeing a 1.3% increase in total viewing versus the prior week.
These exciting games lead to increased viewing throughout the nation and the city alike, particularly on KLAS (CBS) who earned all five positions on our top five telecasts of the week ranking. College basketball didn’t flourish only on broadcast networks though, as TBS earned the top five telecasts of the week on cable.
The success of these gameday telecasts on KLAS (CBS) could be seen on the network rankings as well, as the CBS affiliate earned our number one position amongst broadcast networks with an average live household rating of 3.4 for the week. On the cable network side, FOX News Channel took the number one spot with an average live household rating of 1.4. Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Telecasts (by Rating)
Telecast Detail | Telecast Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | CBS NCAA BSKTBL: MIAMI vs TEXAS | KLAS (CBS) | U | 12.2 | 76,110 |
2 | CBS NCAA BSKTBL: GONZAGA vs UCLA | KLAS (CBS) | R | 12.0 | 75,088 |
3 | CBS NCAA BSKTBL: CREIGHTON vs SAN DIEGO ST | KLAS (CBS) | U | 11.1 | 69,428 |
4 | 60 Minutes | KLAS (CBS) | U | 7.7 | 48,060 |
5 | CBS NCAA BSKTBL: CREIGHTON vs SAN DIEGO ST | KLAS (CBS) | F | 7.4 | 46,098 |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023
Top Five Cable Telecasts (by Rating)
Telecast Detail | Telecast Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | Regional Final: Connecticut Huskies vs Gonzaga Bulldogs | TBS | S | 5.4 | 33.9K |
2 | Regional Final: Florida Atlantic Owls vs Kansas State Wildcats | TBS | S | 4.7 | 29.5K |
3 | Regional Semifinal: Princeton Tigers vs Creighton Bluejays | TBS | F | 3.5 | 22.0K |
4 | Regional Semifinal: San Diego State Aztecs vs Alabama Crimson Tide | TBS | F | 3.3 | 20.8K |
5 | Regional Semifinal: Michigan State Spartans vs Kansas State Wildcats | TBS | R | 3.1 | 19.7K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023
Top Five Broadcast Networks (by Rating)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | KLAS (CBS) | 3.4 | 21.3K |
2 | KSNV (NBC) | 3.3 | 20.1K |
3 | KVVU (FOX) | 3.2 | 20.1K |
4 | KTNV (ABC) | 2.0 | 12.4K |
5 | KLVX (PBS: Public Broadcasting Service) | 0.6 | 3.8K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023
Top Five Cable Networks (by Rating)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.4 | 8.7K |
2 | TBS (TBS: Turner Broadcasting System) | 0.8 | 4.8K |
3 | MSNBC | 0.6 | 3.9K |
4 | CNN | 0.6 | 3.9K |
5 | ESPN | 0.5 | 3.2K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023
Network Persona Spotlight: KXAN (NBC)
Demographics: | Interests & Consumer Habits: |
Age: 55-64 | Avid Golf Enthusiast |
Household: Children Present in Home | Fitness & Exercise Junkie |
HH Earnings: $0 - $75K | USA Traveler |
Home: Multi-Family Home | Diet Conscious Shopper |
*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make
Source: Comscore TV, Preliminary Data, March 2023, US.
Top Five Local Broadcast Networks: Social Media (By Total Actions)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Total Actions (FB, TW, IG) | # of Posts |
1 | KLAS - 8 News Now | 390.6K | 107 |
2 | FOX5 Las Vegas | 265.1K | 179 |
3 | KTNV Channel 13 Action News | 169.4K | 89 |
4 | KSNV News 3, Las Vegas | 50.0K | 99 |
5 | KBLR - TELEMUNDO LAS VEGAS | 6.2K | 23 |
Source: Comscore Social, PowerRankings, 3/20-26, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only