It’s All About the NBA Playoffs in Atlanta, GA
Local TV Snapshot: April 10-16, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 86.3 Million
TV Households: 1,987,364
National Rank: #9
Overview:
The NBA Playoffs are here and basketball fans in Atlanta are tuning in to watch. On cable networks, playoff games on TNT earned the highest average live household rating with a 2.9. Games broadcast on ESPN also captured large audiences, with an average live household rating of 2.3. On broadcast networks, NBA Playoffs once again dominated, with games on WSB (ABC) earning the highest average live household rating across the week, with an 8.3.
On a network level, FOX News Channel earned the top spot with its average live household rating of 1.2, outpacing both TNT and ESPN despite these networks NBA telecast success. On our broadcast network rankings, WSB (ABC) earned the top position with a live average household rating of 3.7.
Check out these insights and our local network viewer persona below and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Telecast Detail | Telecast Performance | ||||
|---|---|---|---|---|---|
Rank | Telecast | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | NBA Playoffs | WSB (ABC) | S, U | 8.3 | 164.8K |
2 | Channel 2 Action News at 6pm | WSB (ABC) | S, U | 6.6 | 130.6K |
3 | Channel 2 Action News at 6pm | WSB (ABC) | M, T, W, R, F | 6.3 | 125.4K |
4 | Channel 2 Action News Noon Sunday | WSB (ABC) | U | 6.3 | 124.8K |
5 | Station 19 | WSB (ABC) | R | 5.2 | 104.1K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023
Top Five Cable Series (by Rating)
Telecast Detail | Telecast Performance | ||||
|---|---|---|---|---|---|
Rank | Telecast | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | 2023 NBA Playoffs | TNT: Turner Network Television | U | 2.9 | 56.7K |
2 | 2023 NBA Playoffs | ESPN | S, U | 2.3 | 45.1K |
3 | NBA Basketball | TNT: Turner Network Television | T, F | 2.2 | 42.9K |
4 | Jesse Watters Primetime | FOX News Channel | M, T, W, R, F | 2 | 40.3K |
5 | Special Report with Bret Baier | FOX News Channel | M, T, W, R, F | 2 | 38.8K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023
Top Five Broadcast Networks (by Rating)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | WSB (ABC) | 3.7 | 73.4K |
2 | WAGA (FOX) | 2.5 | 48.8K |
3 | WANF (CBS) | 1.4 | 27.7K |
4 | WXIA (NBC) | 1.2 | 23.9K |
5 | WGTA (MeTV) | 0.5 | 10.6K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023
Top Five Cable Networks (by Rating)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.2 | 24.2K |
2 | ESPN | 0.7 | 13.4K |
3 | MSNBC | 0.6 | 11.4K |
4 | TNT (TNT: Turner Network Television) | 0.5 | 10.9K |
5 | CNN | 0.5 | 10.8K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023
Network Persona Spotlight: WAGA (FOX)
Demographics: | Consumer Habits: |
Age: 65+ | Invests with Fidelity |
Household: No Children Present in Home | LG or Motorola cell phone |
Residence: Single Family Residence | Subscribed to at least one magazine |
Education: High School Graduate | Subscribed to a digital newspaper |
Source: Comscore TV, Preliminary Data, Apr. 10-16, 2023, US.
Top Five Local Broadcast Networks: Social Media (By Total Actions)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Total Actions (FB, TW, IG) | # of Posts |
1 | 11Alive Atlanta | 3.4M | 148 |
2 | WSB-TV | 1.3M | 200 |
3 | FOX 5 Atlanta | 1.3M | 89 |
4 | CBS46 WANF | 33.8K | 36 |
5 | Univision 34 Atlanta | 11.3K | 16 |
Source: Comscore Social, PowerRankings, Apr. 10-16, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only