ブログ - 2008年3月19日

Interview at OMMA Hollywood

This last Monday, I delivered the opening keynote at OMMA Hollywood, a presentation titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." Joe Mandese of MediaPost caught up with me shortly after the presentation. Click here to check out the interview: we discuss the offline and latent impacts of online ad campaigns and how to prove their ROI.