Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN
Local TV Snapshot: Nov. 6-12, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 67.7 Million
TV Households: 1,537,227
National Rank: #14
Overview:
It has been a hectic few weeks for the Minnesota Vikings thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division. So, it is no surprise that Minneapolis-St. Paul, MN residents are more engaged than ever with their local team.
Over one in three household’s tuned into Sunday’s game on KMSP (FOX) earning it the top spot In this week’s broadcast series ranking and a live household rating of 34.6. However, in this week’s broadcast network ranking it was KARE (NBC) that earned the number one position thanks to an average live household rating of 3.2.
The football craze continued on cable as well, with three of the top five cable series stemming from football coverage on ESPN. The network’s Monday Night Football coverage earned the top spot thanks to a live household rating of 3.3. On the network side, it was FNC (FOX News Channel) that came out on top, earning an average live household rating of 0.9 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Ran1 | Series | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | NFL on Fox National | KMSP (FOX) | U | 34.6 | 531.2K |
2 | FOX NFL Sunday Pregame | KMSP (FOX) | U | 27.8 | 426.7K |
3 | NFL on FOX Fill | KMSP (FOX) | U | 24.2 | 372.4K |
4 | FOX NFL Prekick | KMSP (FOX) | U | 23.3 | 357.5K |
5 | CBS NFL Single Post-Gun | WCCO+ (CBS) | U | 17.8 | 272.9K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.
Top Five Cable Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | Monday Night Football | ESPN | M | 3.3 | 51.4K |
2 | Monday Night Kickoff | ESPN | M | 2.4 | 37.0K |
3 | Monday Night Postgame | ESPN | M | 2.1 | 31.7K |
4 | A Heidelberg Holiday | HALL (Hallmark) | U | 1.4 | 22.1K |
5 | Special Report with Bret Baier | FNC (FOX News Channel) | M, T, W, R, F | 1.3 | 20.6K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.
Top Five Broadcast Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | KARE (NBC) | 3.2 | 48.9K |
2 | KMSP (FOX) | 3.2 | 48.8K |
3 | WCCO+ (CBS) | 3.1 | 48.3K |
4 | KSTP+ (ABC) | 3.1 | 48.3K |
5 | KPXM (ION) | 0.5 | 7.1K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.
Top Five Cable Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 0.9 | 14.2K |
2 | MSNBC | 0.6 | 8.9K |
3 | CNN | 0.5 | 8.1K |
4 | ESPN | 0.4 | 6.8K |
5 | HGTV (HGTV: Home & Garden Television) | 0.4 | 6.5K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Minneapolis-St. Paul, MN Market, Week of Nov. 6-12, 2023, US.
Network Persona Spotlight: KARE (NBC)
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Demographics: |
Interests & Habits: |
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Age: 55+ |
Physical Fitness Enthusiast |
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Residence: Owns Home |
Verizon or T-Mobile Customer |
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Education: College or Graduate School |
PGA Golf Fan |
Source: Comscore TV, Preliminary Data, Nov. 6-12, 2023, US.
Top Three Local Broadcast Networks: Social Media (By Total Actions)
Rank | Network: | Total Actions (FB, X, IG) | # of Posts |
1 | KARE 11 News | 65.1K | 314 |
2 | Fox 9 | 60.1K | 523 |
3 | WCCO-TV - CBS Minnesota | 51.3K | 344 |
Source: Comscore Social, PowerRankings, Nov. 6-12, 2023, US.
*Disclaimer: Data Pulled 11/20/2023; All preliminary data should be used for directional purposes only