Football Coverage Shines in Charlotte, NC
Local TV Snapshot: Oct. 2-8, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 50.4 Million
TV Households: 1,059,062
National Rank: #21
Overview:
Charlotte, NC residents couldn’t get enough NFL and college football this week. Across both broadcast and cable, both top 5 series rankings were comprised completely of football coverage.
NBC Sunday Night Football on WCNC (NBC) earned the number one position in our broadcast series ranking, earning a live household rating of 20.5. In this weeks broadcast network ranking though, it was WSOC (ABC) that earned the top position thanks to an average live household rating of 3.7. WBTV (CBS) earned a close second position in the network ranking with the network earning an average live household rating of 3.6.
On cable, Monday Night Football on ESPN earned the top spot in the cable series ranking thanks to a live household rating of 4.2. However, when it came to this week’s top cable networks, it was FOX News Channel that took the number one position, earning an average live household rating of 1.4 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | NBC SUNDAY NIGHT FOOTBALL | WCNC (NBC) | U | 20.5 | 216.7K |
2 | CBS NFL National | WBTV (CBS) | U | 18.1 | 191.9K |
3 | CBS NFL National Post-Gun | WBTV (CBS) | U | 18.0 | 190.4K |
4 | NFL on FOX Single | WJZY (FOX) | U | 17.4 | 184.2K |
5 | SUNDAY NIGHT NFL PRE-KICK | WCNC (NBC) | U | 17.4 | 183.8K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.
Top Five Cable Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | Monday Night Football | ESPN | M | 4.2 | 44.2K |
2 | Monday Night Kickoff | ESPN | M | 3.5 | 37.4K |
3 | College Football | ESPN | S | 3.4 | 35.7K |
4 | College Football | ESPN | S | 3.1 | 32.9K |
5 | NFL GameDay Final | NFLNET (NFL Network) | U | 3.0 | 31.3K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.
Top Five Broadcast Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | WSOC (ABC) | 3.7 | 38.7K |
2 | WBTV (CBS) | 3.6 | 38.1K |
3 | WCNC (NBC) | 2.6 | 28.0K |
4 | WJZY (FOX) | 1.0 | 10.9K |
5 | WAXN (Independent (Broadcast)) | 0.6 | 6.3K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.
Top Five Cable Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.4 | 15.1K |
2 | ESPN | 0.9 | 9.1K |
3 | S1LA (Spectrum News 1 - Charlotte) | 0.6 | 6.8K |
4 | MSNBC | 0.6 | 6.2K |
5 | CNN | 0.6 | 6.0K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.
Network Persona Spotlight: WBTV (CBS)
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Demographics: |
Interests & Habits: |
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Age: 55+ |
Recreational Fishing |
|
Residence: Owns Home |
College Basketball Fan |
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Education: High School Graduate |
Golf Enthusiast |
Source: Comscore TV, Preliminary Data, Oct. 2-8, 2023, US.
Top Three Local Broadcast Networks: Social Media (By Total Actions)
Rank | Network: | Total Actions (FB, X, IG) | # of Posts |
1 | WBTV News | 117.0K | 528 |
2 | WSOC-TV | 54.6K | 438 |
3 | NBC Charlotte | 27.8K | 534 |
Source: Comscore Social, PowerRankings, Oct. 2-8, 2023, US.
*Disclaimer: Data Pulled 10/16/2023; All preliminary data should be used for directional purposes only