- 2021年3月3日

Comscore Snapshots: entertainment in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of web-based entertainment media in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.

Included in the ‘Entertainment’ category are websites and mobile apps that provide services, news and information related to TV, Movies, Music and Music Players. Examples include Netflix, IMDB, YouTube, Spotify, or Wikia.

Top line observations:

Table 1: In most markets the proportion of consumers accessing Entertainment sites is close to 90 percent or above. (Exceptions such as Japan and China reflect mobile-first habits that are not fully captured in our data.) In many countries, the trend is stable or slightly up, most notably in Australia. On the other hand, the dips witnessed in China, Vietnam, and, to a lesser extent, Japan, reflect the prominence of mobile platforms in the consumption of entertainment.

Table 2: In most Asian markets, the number of Entertainment sites and apps that reach 5% or more of the online population is significant. Large populations combined with near endless possibilities in terms of entertainment content, format, and business models support a growing ecosystem with little risk of industry consolidation in the near term.

­­Table 3: As in other regions of the world, the entertainment landscape consists of a mix of pure digital entities with a global footprint (e.g. YouTube and Spotify) as well as traditional entities with strong national presence, such as Gempak in Malaysia and JioTV in India.


Table 1. Reach of entertainment-related websites and apps

% reach of total digital population

Year-on-Year variation in % reach
(Dec 2020 vs Dec 2019)

Australia

97.8

8.1

China

48.8

-12.0

Hong Kong

83.6

1.0

India

96.1

-0.4

Indonesia

91.5

3.4

Japan

52.7

-3.9

Malaysia

89.7

0.6

Singapore

89.3

4.4

Taiwan

94.0

0.3

Vietnam

26.4

-10.3

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region.

Table 2. Market competitiveness and consumer adoption of entertainment-related sites and apps

Number of entertainment-related websites or mobile apps that reach more than 1% of the total digital population

Number of entertainment-related websites or mobile apps that reach more than 5% of the total digital population

Australia

82

25

China

24

6

Hong Kong

71

18

India

55

18

Indonesia

60

18

Japan

45

9

Malaysia

74

18

Singapore

70

15

Taiwan

64

20

Vietnam

16

3

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region.

Table 3. Top entertainment-related sites and apps

Country

Entity

Description

Australia

Spotify

Music streaming

China

QQ.COM Video

Video sharing

Hong Kong

NOW.COM Sites

Online TV

India

YouTube (Mobile App)

Video sharing

Indonesia

YouTube (Mobile App)

Video sharing

Japan

Yahoo Japan GyaO!

Video on demand

Malaysia

YouTube (Mobile App)

Video sharing

Singapore

Spotify

Music streaming

Taiwan

ETTODAY Entertainment

Entertainment News

Vietnam

BroadbandTV

Video sharing

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region.