Comscore Acquires Nedstat, Global Analytics and Online Optimization Provider

We are excited to announce this acquisition for several reasons. First, it enables us to substantially expand our presence in Europe as we increase our global footprint. Nedstat has offices in the Netherlands, Belgium, U.K., France, Germany, Spain and Sweden that will enable us to reach out to new clients in these markets and better service our existing clients.

Secondly, this acquisition will help Comscore accelerate the development of our Unified Digital Measurement™ (UDM) platform, which combines measurement of individual users from a sample panel with measurements of machines and mobile devices from a census of users, to provide a unified view of digital consumer behavior. Nedstat clients will immediately have the option to incorporate their census-level analytics data into the UDM platform to provide them with a more unified set of reporting metrics. Eventually, Nedstat’s analytics and optimization architecture will be used in conjunction with Comscore’s existing audience and mobile network analytics to provide more comprehensive, granular, and real-time analytics solutions that will enhance businesses’ ability to optimize their digital marketing strategies.

Comscore’s long term vision is to provide the digital marketplace with a unique set of insights that leverage the most comprehensive analytics solutions and market level audience measurement to help businesses effectively execute their marketing strategies. Clients should be able to optimize at tactical levels in order to maximize impact at a strategic level, resulting in more efficient marketing spend and improved digital ROI.

As the demand for real-time information increases, these assets will enable us to deliver the measurement and analytics platform of the future. The products we envision building simply do not exist today. While these products will likely have some overlap with current analytics offerings, they will offer a different value proposition. An appropriate analogy might be what the iPad has meant to the world of traditional computing; while it has certain similarities to what a personal computer can do, it is designed for a different kind of use that represents a fundamentally different utility to the end user. We believe that Nedstat offers a world-class web analytics solution that we will continue to develop and support, but their core infrastructure will also enable us to pursue these new product development opportunities in the future.

Finally, we are excited to welcome our new colleagues into the fold as part of the growing Comscore team. The Nedstat employees have top notch talent that has enabled them to build an exceptional technology thus far and we expect this great work to continue as part of Comscore. Together, we will continue to innovate and bring great products to market that will pave the way for the future of digital measurement.