A Sports Filled Week in San Antonio, TX
Local TV Snapshot: Oct. 23-29, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 37.8 Million
TV Households: 749,825
National Rank: #37
Overview:
Nearly 1 in 4 San Antonio, TX homes tuned in to watch Sunday afternoon’s game, earning the KABB (FOX) broadcast the number one position in this week’s broadcast series ranking. KSAT (ABC) however was able to take the crown in this weeks broadcast network ranking, thanks to an average live household rating of 4.3 throughout the week.
On cable networks, we finally saw a break from the football mania. Wednesday’s NBA Basketball on ESPN earned the title of top series of the week thanks to a live household rating of 9.1, or nearly 1 in 10 households tuning in. In this week’s cable network ranking, FOX News Channel earned the number one spot thanks to an average live household rating of 1.4 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | NFL on FOX Single | KABB (FOX) | U | 24.0 | 179.8K |
2 | CBS NFL National | KENS (CBS) | U | 20.1 | 150.4K |
3 | FOX NFL Sunday Pregame | KABB (FOX) | U | 17.7 | 132.8K |
4 | CBS NFL National Post-Gun | KENS (CBS) | U | 17.2 | 129.1K |
5 | NFL on FOX Post Gun | KABB (FOX) | U | 16.1 | 120.6K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.
Top Five Cable Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | NBA Basketball | ESPN | W | 9.1 | 68.3K |
2 | MLB NLCS | TBS (Turner Broadcasting Station) | T | 5.3 | 39.7K |
3 | 2023 MLB Playoffs | FOXSP1 (FOX Sports 1) | M | 5.3 | 39.7K |
4 | NBA Basketball | ESPN | W | 3.6 | 26.7K |
5 | College Football | ESPN | S | 3.5 | 26.0K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.
Top Five Broadcast Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | KSAT (ABC) | 4.3 | 32.6K |
2 | KENS (CBS) | 3.2 | 23.9K |
3 | KABB (FOX) | 2.8 | 21.3K |
4 | WOAI (NBC) | 2.2 | 16.1K |
5 | KWEX (Univision) | 1.0 | 7.8K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.
Top Five Cable Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.4 | 10.6K |
2 | ESPN | 0.8 | 5.7K |
3 | CNN | 0.7 | 4.9K |
4 | S1SA (Spectrum News - San Antonio | 0.6 | 4.3K |
5 | MSNBC | 0.5 | 3.8K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.
Network Persona Spotlight: KSAT (ABC)
|
Demographics: |
Interests & Habits: |
|
Age: 55+ |
Gold Enthusiast |
|
Household: Owns Home |
PGA Golf Fan |
|
Education: High School Graduate |
Enjoys Hunting |
Source: Comscore TV, Preliminary Data, Oct. 23-29, 2023, US.
Top Five Local Broadcast Networks: Social Media (By Total Actions)
Rank | Network: | Total Actions (FB, X, IG) | # of Posts |
1 | WOAI - News 4 San Antonio | 196.6K | 763 |
2 | KSAT 12 & KSAT.com | 113.6K | 856 |
3 | KENS 5 & Kens5.com | 107.8K | 823 |
4 | KABB FOX 29 News, San Antonio | 19.6K | 523 |
5 | Univision San Antonio | 14.7K | 355 |
Source: Comscore Social, PowerRankings, Oct. 23-29, 2023, US.
*Disclaimer: Data Pulled 11/7/2023; All preliminary data should be used for directional purposes only