Turner Sports reaches new engagement heights with Shareablee

Turner Sports
Turner Sports broadcasts major sporting events that include the NBA, MLB, NCAA Tournament, PGA Tour and operates NBA TV on behalf of the NBA.

Turner also owns and manages several digital products. With Shareablee, Turner transformed from a small group unable to quantify the value of its social media efforts to a large team using competitive insights to create a data-driven approach that led to significant growth across all metrics.

The Problem

Turner understood the value of social media marketing, but had difficulty quantifying its value. The marketing team was unable to show management how social performance impacted Turner’s business. And a small social media team was stretched thin with day-to-day responsibilities that made fulfilling data requests a challenge.

The Solution

Cross-platform social monitoring and data access

Number 1

Analytics reporting, automated and specifi c to internal stakeholders

Number 2

Benchmarking against competitors on all social platforms

Number 3

Using relevant data to strengthen and evolve content strategy for all brands

The Results

Shareablee provided Turner with a 360-degree view of its performance historically, as part of a custom industry vertical and compared that with its competitors. This team was able to review KPIs easily with automated reporting from the Shareablee platform, which allowed them to dedicate resources to growing the brand’s social presence. With the knowledge of their day-to-day performance, Turner adopted a data-driven content distribution model to increase engagement, growth rate, referral traffic, and reach.

5361%

Year-over-year growth for NBA TV

1151%

Year-over-year growth for NBA on TNT

4X

Increase in Social Media size