Social in Financial Services: Aflac

Aflac
Aflac Sees Record Spike in Engagement and Impressions on Social Campaigns.

The social media team at Aflac lacked the data required to measure the brand’s social campaigns across platforms and the best practices necessary to drive increased impressions and audience engagement.

Shareablee provided insight into the type of content that was successful for the brand and its competitors, which increased the brand’s social engagement across platforms and drove a spike in earned and organic impressions.

The Challenges

  • Lack of competitive and insurance industry social intelligence
  • Difficulty knowing which content resonated most across topics and competitors
  • No visibility into the psychographics and behavioral motivations of its target audience across social media
  • No data on which celebrity or event partners presented the best opportunity for the brand

The Solution

Custom competitive sets and industry benchmarking data

Number 1

Insights into owned and competitive content strategy

Number 2

Insights into target audience quality and content interests

Number 3

Brand affinity analysis for co-branding and content partnerships

The Results

A near 6x increase on Facebook after recommendations from Shareablee.

525%

year-over-year spike in engagement on Facebook, Twitter and Instagram

219%

year-over-year growth in Facebook impressions

10x

year-over-year increase in unique engagers on Facebook

135%

year-over-year growth in unique engagers on Twitter