Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Chief Information Officer Brian Pugh, SVP of Client Insights Danan Ren, and Senior Client Insights Analyst Ryan Young share new insights on understanding, reaching, and engaging with the Gen Z audience.
Never knowing a time before social platforms, smartphones and digital commerce, Gen Z is a unique audience that will have the most impact on shaping the future of advertising. To continue the conversation with Comscore, reach out to us here to hear about our deduplicated insights and key tools for advertisers and marketers.
Key Insights Include:
Get in touch
Want more insights? Checkout our blog post covering social media platform data amongst Gen Zs in the blog post here.