The impact of COVID-19 has led to a shift in the way television audiences are consuming media, all the way down to the local market level.
During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in New York, Philadelphia and Boston (Manchester) – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.
This webinar looked at:
If you found the information in this presentation compelling and would like to receive insights customized to your specific business needs, please contact us here.
Leggi i nostri continui aggiornamenti sull'evoluzione dei trend e gli impatti nel settore Media e advertising su comscore.com/ita/Insights/Coronavirus.
Clicca qui per ricevere i nuovi aggiornamenti non appena disponibiliRegistrati