- 8 dicembre 2011

Best Practices for Combating Buy Down Behavior Webinar

Relatore: Comscore VP Research & Development Frank Findley & Senior Manager Diane Wilson

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Frank Findley and Diane Wilson review key findings from the recently released report, The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. We also reveal how brands can take action to protect their loyal following and market share, as well as best practices for combating "buy down" behavior.

Key questions to be addressed during the webinar include:

  • To what degree has buying down impacted the various product categories analyzed? Which product categories have been hit the hardest?
  • What are the different ways consumers can “buy down”?
  • How do consumers who exhibit buy down behavior search for the best price?
  • How can brands combat buy down behavior and position themselves for a rebound once the market recovers?