Scarica ora
As online video becomes more mainstream (over 84% of UK online users view a video every month) and online advertising continues to expand (projected to grow to £4.8Billion by 2012 in the US alone), the need to understand the effect that online video advertising has on brand awareness, online & offline sales, and unique viewers could not be greater.
During this session, Tania Yuki, Senior Product Manager, On-line Video, talks about three major aspects of online video: