The Holiday Hangover: Who is Winning the New Year’s Retail Race?

How can top retailers leverage the New Year (and slumping economy) to target deal-seeking consumers in the New Year?

In this one hour presentation our in-house retail experts address the marketing, advertising, and economic issues vital to retailers as we enter the New Year. Our case study articulates:

• The impact on online sales and consumer action such as web site visitation and purchasing behavior
• The impact on search marketing and optimization - targeting search campaigns by demographic to find your ideal consumer
• Uncovers the display advertising techniques that are effective for your competitive set and industry and applying those techniques to the first half of 2009
• Uncovers key e-commerce data as it relates to the retail verticals most successfully leveraging their online marketing campaigns and audiences.

We tie together search, display, visitation, and online/offline metrics in a case study that helps define who has taken advantage of online shoppers since the New Year has begun.