Using audience and digital consumption data from 9 countries (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia), the research shows areas of intense mobile usage by category and demographic.
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In this infographic, we reveal a selection of key insights from the Mobile’s Hierarchy of Needs report, to explain how ‘mobile first’ is increasingly second nature.
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To download the full report and to learn more about how Comscore can help you succeed in a mobile-first world, please visit www.comscore.com/mobile