RESTON, VA, January 11, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.7 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in December with 66.7 percent market share, followed by Microsoft Sites with 16.3 percent (up 0.1 percentage points) and Yahoo! Sites with 12.2 percent (up 0.1 percentage points). Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.8 percent (up 0.1 percentage points).
Comscore Explicit Core Search Share Report*December 2012 vs. November 2012 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Nov-12
Dec-12
Point Change
Total Explicit Core Search
100.0%
N/A
Google Sites
67.0%
66.7%
-0.3
Microsoft Sites
16.2%
16.3%
0.1
Yahoo! Sites
12.1%
12.2%
Ask Network
3.0%
0.0
AOL, Inc.
1.7%
1.8%
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 17.6 billion explicit core searches were conducted in December (up 4 percent), with Google Sites ranking first with 11.8 billion (up 4 percent). Microsoft Sites ranked second with 2.9 billion searches (up 5 percent), followed by Yahoo! Sites with 2.2 billion (up 5 percent), Ask Network with 534 million (up 5 percent) and AOL, Inc. with 310 million (up 4 percent).
Comscore Explicit Core Search Query ReportDecember 2012 vs. November 2012 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
Percent Change
16,957
17,628
4%
11,359
11,763
2,741
2,867
5%
2,054
2,154
506
534
297
310
“Powered By” Reporting
In December, 69.1 percent of searches carried organic search results from Google, while 25.6 percent of searches were powered by Bing (up 0.2 percentage points).
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Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com