Paris, FRANCE, November 15th, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced today that it has formally entered into an agreement with the CESP (Centre d’Etude des Supports de Publicité) to begin the auditing of its audience measurement methodology in order to provide greater transparency to the digital media industry in France. This audit will cover all aspects of MMX, the panel recruitment, technology, statistical process and our Unified Digital Measurement (UDM) methodology.
Delphine Gatignol : “We launched three years ago in France our Unified Digital Measurement, model that is clearly adopted by the market today. Innovation is at the center of our business, while ensuring a high quality of service. For this reason, we believe it is important that organisation such as CESP should audit our methodology and process to provide the transparency required by the market.”
For the full press release in French, please click here.
Hélène AzevedoComscore, Inc. +33 (0) 1 42 47 45 06worldpress@comscore.com