AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA, May 20, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
Top 25 Ad NetworksApril 2009 vs. April 2008Total U.S. – Home/Work/University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Apr-2008
Apr-2009
% Change
Total Internet : Total Audience
190,728
192,875
1
Platform-A
170,508
176,455
3
Yahoo! Network
160,206
167,129
4
Google Ad Network
155,882
164,518
6
ValueClick Networks
140,930
160,307
14
Specific Media
144,773
158,012
9
FOX Audience Network
N/A
149,249
24/7 Real Media
99,959
147,668
48
Traffic Marketplace
114,682
143,519
25
Microsoft Media Network US
119,595
139,674
17
Tribal Fusion
135,113
138,274
2
Casale Media - MediaNet
127,184
137,884
8
interCLICK
107,961
134,834
Turn, Inc
60,617
134,028
121
Adconion Media Group
117,965
133,498
13
CPX Interactive
69,178
130,370
88
Collective Network by Collective Media
88,279
129,808
47
ADSDAQ by ContextWeb
93,815
123,534
32
AudienceScience (formerly Revenue Science)
121,001
Burst Media
89,670
116,727
30
Undertone Networks
72,940
97,053
33
AdBrite
81,838
91,033
11
Pulse 360
82,574
Vibrant Media
72,351
80,779
12
Adify
73,467
Kontera
52,159
72,870
40
“Underscoring the growing importance of ad networks to the digital advertising economy, each of the top 25 ad networks has expanded its reach during the past year,” commented Jack Flanagan, Comscore executive vice president. “It almost seems that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com