Last month Comscore was delighted to receive the M.E.F. Award for Business Intelligence in mobile media, a prestigious award acknowledging the work currently being done by Comscore in conjunction with the GSMA and U.K. mobile operators to comprehensively and anonymously measure the mobile world.
Here at Comscore we are well aware of the growing importance of measuring online activity across the entire spectrum of digital platforms, and this award highlights the importance of this research as a stepping stone, not only for Comscore, but for the digital media industry at large as we pursue the challenge of measuring the entire digital universe.
Paul Goode, SVP of Census Solutions at Comscore, and Henry Stevens, GSMA Director of Media & Entertainment, offer their thoughts on winning the prestigious award: