Everyone these days is talking about wearable Internet-enabled devices. What if you could have extra data layered on top of what you see? Would it be easier to make decisions when you could have detailed data incorporated right into what is directly in front of you? It’s not just wearable computers that are adding data to real-life situations. The concept for data-layered views can be used in the business world with great success as well. Today Comscore clients are already using a data-layered view of their websites to understand their consumers.
What were the top 5 links on your homepage yesterday? 7 days ago? 4 weeks ago? Do you know what user segments click the most? Are you actively using this data to optimize your content? You could be.
Comscore Digital Analytix® customers have access to Direct View – a quick, easy-to-use, data-driven view of their website performance, with metrics inline on their live site for up to a 28 day look-back window.
In Direct View, page metrics are displayed in the top-of-page panel and link metrics are represented by colored circles that overlay your content.
Not only does Direct View provide a clear view of site performance, it also offers marketing and analytics benefits your digital team can work into everyday efforts to optimize user engagement and conversion. Consider the top 5 reasons website owners are already using Direct View:
You and your team can start engaging in a data-layered view of your business by using Direct View today by logging in at: http://dax-directview.comscore.com/. (Customers outside the U.S., login here.) If you’re not yet a Digital Analytix customer, learn more by downloading the Direct View Fact Sheet or contacting us.