2024 State of Gaming Report
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In today's marketing landscape, data-driven decision-making has become more critical than ever for brands looking to create successful campaigns. Data Driven Brand Partnerships gives you the opportunity to explore how data and insights are used throughout the decision-making process in both planning and evaluating campaign success. Join Olivier Robert Murphy as he shares his insights and experience on how data-driven partnerships can help brands build stronger connections with consumers and drive business growth. Learn how to identify the right partners, leverage data to inform your decisions, and create impactful campaigns that resonate with your targeted audience.
Our panel of experts will delve into the current state of the UK's digital landscape, providing valuable insights into how businesses can gain a competitive edge. They will discuss the latest trends in cross-media measurement with a focus on the growing importance of social media, and how it's shaping marketing strategies and investment decisions. Additionally, the panel will address the key shifts in consumer behaviour, particularly in light of rising inflation and the squeeze on the cost of living.
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Coffee break & Networking
With technological advancements and changing consumer preferences, the Sport industry is undergoing significant transformation. Our panellists will discuss the latest trends and developments, from new business models to innovations in digital media and fan engagement. We'll also delve into how brands can capitalize on these opportunities, and the potential impact on the wider media landscape.
Charlie Greenwood, founder of Sports Loft, will be sharing his valuable insights and experiences in a fireside chat about the importance of data, innovation, and the role of AI in business strategy. With extensive knowledge in building high-growth tech companies across sports, entertainment, and media industries, this is a rare opportunity to learn from a seasoned professional and gain new perspectives on effective business strategies.
Lunch break & Networking
In this session, Jay Richards, Co-Founder of Imagen Insights, will break down common misconceptions about Gen Z as consumers and the insights that should sit at the heart of any brand or business strategy.
The future of data made simple.
Privacy is at the top of everyone's to-do list when working within data, marketing, and analytics, but it also can feel like a new full-time job while current responsibilities continue. We'll hear from our panel about their thoughts on handling the balance of privacy versus productivity, sharing ways their organization/company cohorts are keeping privacy in mind while still accomplishing goals. Each panelist brings a unique lens coming from a brand, a publisher, an ad tech platform, an identity resolution company, and measurement.
Networking drinks