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Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Mit Comscore Industry Trust das Versprechen von Programmatic Advertising ei...

Es ist kein Geheimnis, dass Programmatic Advertising wächst. Die Ausgaben in diesem Bereich haben 2014 die 10 Milliarden Dollar-Marke überschritten und es wird erwartet, dass diese Summe sich innerhal...

Online Media Measurement: It’s Not Like Betamax Vs VHS

Gian Fulgoni Talks about Tracking Digital Ad Delivery

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...

Gian Fulgoni on Comscore's “Viewability” Tool