- 15. November 2016

What’s needed to make data truly actionable? Advertising Week 2016.

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?

Hear from Hershey’s Sr. Director, Global Integrated Media, Charlie Chappell on what he thinks the perfect “data cocktail” is.

Let’s Talk Advertising Effectiveness Series. Video 2: “What’s needed to make data truly actionable?”
There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase
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      Aaron Fetters SVP, Comscore
      Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
      Lyle Schwartz Managing Partner, GroupM
      Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
      Julie Fleischer Managing Director, Retail, OMD
      Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company

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