- 26. April 2022

Managing the Transition to a Multi-Currency Market

Lizzy Daly
Lizzy Daly
VP, Head of Currency
Comscore

Comscore's VP of Currency, Lizzy Daly, in discussion with industry experts at ARF AudiencexScience 2022.

What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can the industry take to support the new ecosystem? How will the transition change the market?

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