Comscore Launches Mobile Metrix® in México: The Solution for Mobile Trends and Mobile Behaviors

Comscore Mobile Metrix Provides the Most Accurate and Detailed View of Mobile Media Usage.

Mexico City, Mexico, March 06, 2014 - Comscore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the launch Comscore Mobile Metrix® in México. The mobile measurement and mobile behaviors service was the first service of its kind to market in the U.S. and it has been introducing in other markets like UK, Spain, Brazil, Netherlands, Turkey, Malaysia and Mexico nowadays.

As part of Comscore's commitment to a global rollout, this version of the product has been developed based on Comscore's innovative census based methodology that enables in-market mobile measurement without the need of a traditional mobile panel. Using census-only methodologies validated against our combined panel and census services, the output delivers accurate, person-centric measurement, but only for tagged entities. It is therefore crucial for publishers with a need to understand or monetize their mobile audiences to help this measurement work harder for their market by tagging all pages and apps. Only tagged entities will feature in rankings.

Mobile Metrix helps to answer the following questions:

  • What is the size and audience composition of mobile sites and apps?
  • How does mobile usage at various publishers break down between smartphones and tablets?
  • How do mobile audiences vary by operating system?
  • Which web sites / apps / content categories are growing fastest on mobile platforms?
  • How is your mobile web site or app performing vs. your competitors and vs. the market as a whole?

With the launch of Mobile Metrix in Mexico in March, Yahoo Sites ranked as the biggest Web Site amongst properties that are tagging with Comscore during that month with 6.8 million of unique visitors for Smartphones and 2.7 millions of tablet’s users. Highlights the more than 5 million people accessing Yahoo Sites through an Android mobile device and more than 2 million did so through an iPad tablet in January 2014.

Top Web sites visited from mobile devices in Mexico

The January 2014 data revealed that Yahoo Sites maintained the top position in the ranking with more than 6.8 millions of users in total Smartphones and 2.7 millions of users in tablets devices. Grupo Televisa held on to the #2 position with 2.5 million unique visitors from Smartphones and 871,000 unique visitors from tablets, followed by the browser Ask Network which received 2.4 users from Smartphones and 853,000 unique visitors from tablets in this month.

Top 10 Tagged Mobile Properties from mobile devices in Mexico by Unique Visitors (000)
January 2014
Total Mexico, Age 15+, Mobile Devices
Source: Comscore Mobile Metrix®

Top Tagged Properties

Total Unique Vistors by Smartphones (000)

Total Unique Vistors by Tablets (000)

Yahoo Sites

6,835

2,693

Grupo Televisa

2,537

871

Ask Network

2,401

853

El Universal De México

2,110

590

Terra - Telefónica

2,019

560

SDPNOTICIAS.COM

1,795

452

AuFeminin

1,509

336

Grupo Empresarial Ángeles

1,466

408

Azteca Internet

1,450

482

Turner Digital

1,374

392

Learn More about Comscore Mobile Metrix
To learn more about Comscore Mobile Metrix, please contact sepamas@comscore.com

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Comscore
Rodrigo Ceron
Senior Director, Global Marketing
Comscore, Inc.
+52 (55) 6827-8330
worldpress@comscore.com