Americans’ Consumption of Online Videos Declines 12 percent due to Abbreviated Month
RESTON, VA, March 24, 2009 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released February 2009 data from the Comscore Video Metrix service showing that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12-percent versus January due mainly to the month of February having three fewer days. YouTube.com comprised the largest share within the U.S. market, accounting for 41 percent of online videos viewed and just under 100 million unique viewers.
Google Sites Holds onto Video Market Share Lead, Hulu Joins Top 5
In February, Google Sites continue to rank as the top U.S. video property with 5.3 billion videos viewed (41 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 463 million videos (3.5 percent), followed by Yahoo! Sites with 353 million (2.7 percent), Hulu with 333 million (2.5 percent) and Microsoft Sites with 259 million (2.0 percent). Hulu climbed two positions in the ranking to #4, after experiencing a 33-percent jump in video views on the heels of its Super Bowl commercial at the outset of the month.
Top U.S. Online Video Properties* by Videos ViewedFebruary 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos
(000)
Share (%) of
Total Internet
13,072,164
100.0
Google Sites
5,348,579
40.9
Fox Interactive Media
462,620
3.5
Yahoo! Sites
353,489
2.7
Hulu
332,504
2.5
Microsoft Sites
259,002
2.0
Viacom Digital
248,103
1.9
Turner Network
169,486
1.3
AOL LLC
117,119
0.9
Disney Online
116,104
CBS Interactive
111,762
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Hulu.com Reaches One-Quarter of Total Internet Video Viewer Population
More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second with 53.8 million viewers, followed by Yahoo! Sites (41.8 million), and Hulu (34.7 million). Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January, growing 42 percent to 34.7 million viewers.
Top U.S. Online Video Properties* by Unique ViewersFebruary 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
145,177
90.0
99,395
53.8
53,794
8.6
41,679
8.5
34,731
9.6
28,490
9.1
24,574
4.5
22,778
5.1
22,051
11.3
20,119
8.4
12,699
Other notable findings from February 2009 include:
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com