Barack Obama’s Visit to Germany Sends Flood of Traffic to Political Sites
Facebook Continues to Expand Its German Audience
LONDON, U.K., September 10, 2008 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the Comscore World Metrix audience measurement service.
Interest in U.S. Presidential candidate Barack Obama, whose visit to Berlin kicked off the European leg of his worldwide tour on July 24, generated a 28-percent increase in visitors to the politics site category, making it the fastest-growing category during the month. July also saw increases to the pharmacy, real estate, family and business-to-business site categories.
The fastest-growing site in July was video-sharing site Megavideo.com, which grew 133 percent to 1.5 million visitors, while the release of an updated version of the Firefox Web browser propelled a 119-percent increase to The Mozilla Organisation. Facebook.com, which introduced a German language interface in March, grew 29 percent to 1.5 million visitors.
Top Gaining Site Categories for July 2008
Top 10 Gaining Site Categories by Number of German Unique VisitorsJuly vs. June 2008Total Germany, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
June-2008
July-2008
% Change
Total Internet : Total Audience
34,986
35,212
1%
Politics
904
1,153
28%
Pharmacy
1,327
1,627
23%
Real Estate
3,674
4,457
21%
Family
2,697
3,267
Business to Business
5,137
6,154
20%
Hobbies/Lifestyle
7,451
8,678
16%
Weather
6,611
7,694
Retail - Flowers/Gifts/Greetings
1,411
1,642
Travel - Car Rental
4,645
5,383
Technology
16,458
18,517
13%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for July 2008
Top 10 Gaining Properties by Number of German Unique Visitors*July vs. June 2008Total Germany, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Jun-2008
Jul-2008
MEGAVIDEO.COM
640
1,494
133%
The Mozilla Organization
4,283
9,362
119%
KINO.TO
1,165
2,532
117%
FACEBOOK.COM
1,180
1,522
29%
Unister GmbH
3,671
4,684
WetterOnline GmbH
1,946
2,474
27%
Vivendi
1,285
1,608
25%
Sixt Group
4,177
5,107
22%
Marquard Media AG
1,710
2,071
Gameforge Sites
1,446
1,746
*Ranking based on the top 100 German properties in July 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for July 2008
Top 25 Properties by Number of German Unique Visitors*July vs. June 2008Total Germany, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
July-08 Rank
June-08 Rank
Total Unique Visitors (000) Jun-08
N/A
1
Google Sites
27,463
2
4
Microsoft Sites
18,653
3
eBay
18,283
5
United-Internet Sites
17,354
AOL LLC
17,278
6
ProSiebenSat1 Sites
16,010
7
Verlagsgruppe Georg von Holtzbrinck
14,755
8
Wikipedia Sites
14,361
9
Arcandor AG
14,288
10
T-Online Sites
12,483
11
12
Yahoo! Sites
11,838
14
Deutsche Telekom
11,668
13
Vodafone Group
10,834
Otto Gruppe
10,678
15
16
Amazon Sites
10,118
freenet AG
9,879
17
34
18
Axel Springer AG
9,264
19
Lycos Europe Sites
9,146
20
RTL Group Sites
8,865
21
Fox Interactive Media
8,515
22
Vogel Burda Communications
6,833
23
24
Deutsche Bahn
6,637
ARD Sites
5,266
25
35
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com