Introducing Comscore Predictive Audiences

While the majority of advertisers rely on audience targeting to drive sales, the fast approach of third-party cookie deprecation underscores advertisers' and agencies' need for new targeting solutions to ensure their campaigns continue reaching the right audiences. Announcing, Comscore Predictive Audiences - offering privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile and connected TV (CTV) campaigns.

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In this webinar, launch partners IHS Markit, PlaceIQ and TransUnion joined Comscore to discuss how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA financial data segments.

Key questions answered in this webinar include:

• What exactly is Comscore Predictive Audiences, and where are these assets available?
• How Comscore Predictive Audiences transforms audience targets into content signals, making this solution a privacy-friendly and future-proof replacement for traditional audience targeting.
• How this new targeting solution will be applied to Comscore, IHS Markit, PlaceIQ and TransUnion audiences.