- 7 février 2025

Fast Facts: Social Media Celebrates the Year of the Snake

Kapil Purandare
Kapil Purandare
Media Specialist, Survey Programming
Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

Lunar New Year festivities began worldwide on January 29, 2025, marking the start of the Year of the Snake - the 6th animal on the Chinese calendar. Here’s a glimpse into how this new lunar year shone on social media.

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Key topics covered:

  • The impact of the event on social media
  • How the “Snake” can interweave brands with athletes' values.
  • International celebrities welcoming the Chinese New Year

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