The TV of Tomorrow Show (TVOT) is returning to New York City on November 21, 2024, coinciding with World Television Day. This marks the first New York event since 2019.
The conference will be held at the Hard Rock Café in Times Square, located at 1501 Broadway.
Michael Vinson, Chief Research Officer, Comscore will speak on a panel with Kantar, Publicis, iSpot, and DatFuelX about improving US video audience measurement, including possible plans for Virtual IDs—i.e. the creation of synthetic identifiers to assign impressions to a lookalike audience in a way designed to preserve consumer privacy.
More info here: https://itvt.com/event/tvot-nyc-2024-to-vid-or-not-to-vid/
AI, by way of Computer Vision, Natural Language Processing, and Machine Learning, will close many of the gaps in today’s measurement business. This session will explore how recent advancements in AI will remap the measurement landscape.
In the ongoing and multiple discussions around improving US video audience measurement, there have been plans announced for, or at least references made to, Virtual IDs—i.e. the creation of synthetic identifiers to assign impressions to a lookalike audience in a way designed to preserve consumer privacy. This panel will explain how VIDs work, the broader value of—as well as challenges with—virtual data, and why they do (or do not) represent the future for cross-media measurement.
In this panel discussion, some of the most knowledgeable media researchers in the world will be considering what are the priority needs of the industry at this time, in terms of measurement and optimization. Is there a “good enough” that can save the industry money, or does that fall apart when outcomes demand high degrees of accuracy? If privacy-led obfuscation relaxes the need for accuracy in the minds of practitioners for audience measurement, will they demand the removal of all obfuscation on outcomes measurements? How can such a disconnect work?