The fifth annual IAB Brand Disruption Summit spotlights best-in-class strategies developed by executives from the world’s most innovative brands, agencies, media companies, and investment firms, along with experts in commerce and consumer trends. They’ll share stories of success as well as their unprecedented challenges – and you’ll learn how they’ve charted new paths for growth in an era of chaos and innovation.
To provide advertisers with a holistic overview of intrinsic in-game advertising, Anzu Co-Founder and Chief Executive Officer Itamar Benedy will be bringing industry experts on stage one by one to discuss several key areas including viewability, fraud, programmatic, effectiveness, and creative best practices. Audiences will leave this practical session with tips, valuable advice, and the knowledge they need to launch and run their own successful intrinsic in-game ad campaigns.