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The State of the US Mobile Advertising Industry

Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of...

Today’s Mobile Mainstream: Implications for the Industry

Comscore Senior Vice President of Mobile Mark Donovan shares an overview of the current state of the industry as well new insights that help to shed light on this new environment and answer many of th...