Get a complete, deduplicated view of how digital audiences consume content across devices
Get a DemoIntroducing Social Incremental
Capture and create new value by accounting for your total deduplicated audience footprint across desktop, mobile and social with Social Incremental, now available in MMX® multi-platform.
- Gain Insight into Total Deduplicated Social Reach: Comscore eliminates duplicate audiences, giving you an accurate view of your social media impact to optimize your strategies.
- Analyze Audience Overlap: Audience overlap can be a goldmine of insights - helping you identify where your audience engages with you across different platforms. This knowledge is invaluable for refining your content and marketing strategies.
To learn how it can transform your storytelling, let’s connect .
Holistic View
Gain a complete view of your audiences’ consumption across digital devices.
Deduplicated Person-Centric Insights
Get deduplicated, person-level insights through a combination of data from Comscore panels and the Comscore Census Network.
Trusted Measurement
Rely on the industry’s first unduplicated measurement of digital audiences.
Key Benefits
- Reach target audiences using demographic and content constraints such as publisher consideration sets on desktops, smartphones, and tablets.
- Evaluate sites and apps side-by-side using relevant metrics for your campaigns.
- Expand the reach of your campaigns by targeting media properties on multiple platforms that are frequented by your ideal audience.
- Benchmark platform overlaps and engagement with competitors by comparing multi-platform consumption against category averages.
- Show the true scale of your reach to advertisers by quantifying your unique unduplicated digital audience across all devices.
- Tailor content offerings or highlight advertising propositions for individual or combined platforms by using demographic splits and engagement metrics.
Reaching Advanced Audiences for improved campaign performance with KYC agency
Kill Your Competition® (KYC), a local agency, showed an advertiser the advantages and benefits of using Comscore data to better target advanced audiences – and won the advertiser business as a result.
Meet the Experts
James Muldrow
Vice President, Product ManagementLeveraging a decade of experience with Comscore, Vice President, Product Management James Muldrow guides the evolution of Comscore’s digital audience and Total Home Panel products for digital advertising, behavioral/attitudinal measurement, and segmentation across dozens of global markets.