- 2024年6月28日

Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns

Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.

By combining Comscore’s Exact Commercial Ratings (ECR) data and Kochava’s advanced marketing mix modeling, Comscore and Kochava can now deliver outcomes measurement for popular metrics such as:

  • Mobile app activity, e.g. installs and in-app purchases
  • Website activity
  • Merchant-level purchase data
  • Episodic tune-ins

This new capability brings further clarity to cross-screen measurement by determining which behaviors can be attributed directly to specific linear ad placements.

Learn more in this interview with Comscore Chief Commercial Officer Steve Bagdasarian and Kochava CEO Charles Manning. To get in touch with us about our solution, use this link.